Key Account Manager - Fresh Produce

About the role

Reeds Africa Consult is hiring a full-time Key Account Manager in Limuru. The role drives revenue growth by acquiring, developing and retaining key customer accounts, building strong relationships, understanding procurement needs, negotiating profitable commercial terms and connecting buyers with reliable suppliers of quality fresh produce through a digital marketplace.

Key responsibilities

• Identify, acquire and onboard strategic buyers such as supermarkets, hotels, restaurants, wholesalers, retailers, food processors and institutional buyers, and develop account plans to grow sales volume, revenue and retention
• Negotiate pricing, supply agreements and commercial terms within approved company guidelines, and identify cross-selling and upselling opportunities
• Drive sales targets, revenue and gross margin objectives, increase purchase frequency and average order value, and prepare sales forecasts and performance reports
• Serve as the main point of contact for key accounts, resolve complaints quickly, coordinate with sourcing, packhouse, logistics and operations teams, and conduct regular customer visits and business reviews
• Monitor market trends, prices, demand and competitors, gather customer feedback and recommend strategies to improve market positioning
• Support customers in using the digital marketplace, keep account records and CRM data accurate, and ensure compliance with credit terms and onboarding procedures

Required profile

• Bachelor's degree in Business Administration, Sales and Marketing, Commerce, Agribusiness or a related field
• At least 3-5 years of relevant experience in key account management, business development or B2B sales
• Demonstrated experience managing strategic accounts and achieving revenue targets
• Experience in FMCG, agribusiness, fresh produce distribution, retail, food service or supply chain is highly desirable
• A professional certification in Sales, Marketing or Customer Relationship Management is an added advantage