Leader, Marketing Communications - Africa

About the role

Q-Sourcing Servtec, a manpower management firm operating in East Africa, is recruiting on behalf of its client, an award-winning social business in the sanitation and hygiene sector, for a Leader, Marketing Communications - Africa. This is a regional role based in Nairobi whose purpose is to turn the business into a household brand across Africa while driving lead generation, demand creation and brand awareness.

Key responsibilities

• Partner with regional commercial and sales leads to support revenue targets, market share growth and the path to operational breakeven, and design and run trade marketing toolkits and route-to-market activations.
• Equip distributors, retailers, last-mile entrepreneurs and installers to accelerate sell-through, and oversee the demand creation engine that turns brand awareness into leads for B2C, B2B and B2G buyers.
• Lead the Customer Experience Center to improve conversion, retention and brand advocacy.
• Build the brand as an aspirational household brand across urban, peri-urban and rural markets, and act as thought leader at policy forums and media.
• Serve as advisor and ghostwriter for executive regional leaders, and lead media relations, reputation management and PR campaigns.
• Drive co-branding and joint advocacy with development partners, NGOs and microfinance institutions, and alliances with telecom, FMCG and financial services firms.
• Build and mentor an agile regional marketing unit, manage a marketing assistant based in Senegal, and act as the bridge between regional operations and Global Marketing Communications.

Required profile

• Bachelor's degree in Business, Marketing, Strategy, Communications or a related field; Master's degree or MBA strongly preferred.
• 10+ years of progressive leadership in senior marketing roles covering Brand, Communications, PR and Commercial/Trade Marketing across sub-Saharan Africa.
• Experience working alongside sales teams or managing commercial P&L goals, and launching and scaling brands in African markets.
• Proven ability to negotiate and co-create campaigns with global NGOs, government bodies, donors and private-sector players.

Required skills

• Strong storytelling and executive communication skills.
• Ability to travel regionally (up to 25-35%) and lead culturally diverse, remote teams.
• Understanding of unit economics and lean, high-ROI marketing strategies.