Lifecycle & Retention Strategist

About the role

This client‑facing position sits at the intersection of strategy, data, and customer experience, helping high‑growth subscription e‑commerce brands boost lifetime value and reduce churn. You will act as a strategic partner, shaping lifecycle marketing programs that directly impact revenue and subscriber engagement.

Key responsibilities

• Develop and execute lifecycle and retention strategies to maximize LTV and reduce churn for subscription‑based brands.
• Own client relationships as the primary strategic contact for retention initiatives.
• Build and optimise email/SMS journeys, automations, segmentation, and retention flows using Klaviyo.
• Conduct cohort and customer‑behavior analyses to uncover trends and growth opportunities.
• Manage retention calendars and campaign planning across multiple client accounts.
• Analyse performance metrics and deliver actionable insights.
• Collaborate with CRM specialists, designers, and copywriters to launch high‑impact campaigns.
• Lead retention projects end‑to‑end, ensuring timely delivery and strong results.
• Monitor industry trends in subscription commerce to inform strategy.

Required profile

• 4+ years of experience in retention or lifecycle marketing within e‑commerce or subscription models.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Excellent client‑facing communication and stakeholder management skills.

Required skills

• Klaviyo (flows, automations, segmentation, reporting, lifecycle strategy).
• Cohort analysis and customer‑behavior data interpretation.
• CRM systems and email/SMS automation.
• Data analysis and performance measurement.