Market Liaison / Market Analyst – East Africa

About the role

Agema Analysts Ltd is recruiting a Market Liaison / Market Analyst to support the East African market expansion of an international premium brand in furniture, interior design and interior solutions. The role is based in Nairobi, Kenya, and involves market intelligence, business opportunity identification and industry networking, working closely with the Agema Analysts team and coordinating with the international client's International Sales Director. Regional travel is required.

Key responsibilities

• Conduct market research across furniture, interior design, construction, hospitality and property development, analysing trends, demand, competitors, pricing and distribution channels, and producing structured market intelligence reports.
• Identify and monitor commercial, residential, hospitality and mixed-use projects across Kenya, Uganda, Tanzania, Rwanda and Ethiopia, tracking them from concept through design and specification, and preparing business opportunity briefs.
• Build relationships with architects, interior designers, FF&E consultants, developers, contractors and project managers, and introduce stakeholders to the international commercial team.
• Research potential furniture dealers, distributors, agents and retail partners, assess them and facilitate introductions.
• Prepare weekly reports, keep contact and project records, coordinate with the client's representatives and maintain data in the designated CRM system.

Required profile

• At least 5 years' experience in market research, business development, project sales, furniture, FF&E, interior design, fit-out, construction or property development.
• Established network in the architecture, interior design, construction, hospitality and property development sectors in Kenya or East Africa.
• Bachelor's degree in Business Administration, Marketing, Sales, Economics, Market Research or a related field.
• Fluent written and spoken English and Swahili; additional regional languages and experience with international brands are an added advantage.
• Willingness to travel regionally where required and agreed.

Required skills

• Strong market research, analytical, reporting and information management skills.
• Good understanding of the regional furniture market, distribution channels, procurement processes and project development lifecycle.

What we offer

• Exposure to the East African furniture, architecture, interior design, hospitality and property development industries.
• Interaction with international commercial teams and senior decision-makers.
• Participation in industry exhibitions, trade fairs and conferences.
• Structured onboarding, with possible training at the client's UAE headquarters and manufacturing facilities.

Candidates apply by submitting an updated CV and a cover letter explaining their suitability and industry connections; only shortlisted candidates will be contacted, with expected start in December 2026.