Marketing Designer (Fractional, 2-3 days/week)

About the role

This is a high‑impact fractional role for a Marketing Designer who will define and elevate the visual identity of a fast‑growing B2B SaaS business in AI search optimization. Working remotely from Kenya, you will be the first dedicated designer, reporting directly to the founding team.

Key responsibilities

• Own and evolve the company’s design system in Figma, ensuring consistency across all marketing assets.
• Design and launch landing pages and website sections in Webflow, from concept to live publication.
• Create and maintain a scalable sales presentation system in PowerPoint and Google Slides, including templates, case studies, and battlecards.
• Produce advertising and social media creatives for LinkedIn, paid social, and display channels, with multiple variations for testing.
• Develop product mockups, feature graphics, and lightweight motion assets such as GIFs or simple animations.
• Manage publishing, asset handoffs, Webflow CMS updates, and email template exports independently.

Required profile

• At least 4 years of professional design experience in B2B SaaS or an agency serving SaaS clients.
• Strong portfolio demonstrating cohesive brand identity across websites, presentations, and advertising.
• Self‑directed, fast‑working, and comfortable turning concise briefs into multiple creative directions.
• Ability to work independently in a remote environment with at least four hours overlap with US Eastern time.

Required skills

• Figma (design system creation and documentation).
• Webflow (designing and launching live websites).
• PowerPoint and Google Slides (template and presentation development).
• Basic HTML and CSS.
• Motion design tools such as After Effects, Lottie, or Rive (optional).

What we offer

• Fractional commitment of 2–3 days per week as an independent contractor, with potential to transition to full‑time.
• Fully remote work with flexibility to operate from any location.
• Compensation paid in USD.
• Direct collaboration with the founding team and rapid market impact.
• Significant ownership as the first dedicated designer, shaping visual identity and design foundations.
• Opportunity to work in an emerging AI‑focused market.
• Paid trial project (landing page section and three ad variants) as part of the selection process.