Marketing Director

About the role

OpenFn is seeking a Marketing Director to own and grow its brand across governments, implementation partners and funders in the Digital Public Infrastructure and Digital Public Goods ecosystem. The role is fully remote, based in Sub‑Saharan Africa, and will shape brand positioning, website strategy and demand‑generation campaigns. You will work closely with the Head of Growth and the Partner Program Director to turn marketing activities into qualified inbound leads.

Key responsibilities

• Own and continuously improve the OpenFn website – messaging, structure, content, SEO, AEO and conversion paths.
• Define and execute multi‑regional marketing campaigns (English, French, Spanish) to generate qualified leads.
• Develop and maintain brand guidelines and ensure consistent, on‑brand content across all channels.
• Produce case studies, blog posts, talks and other assets that showcase impact and drive ecosystem awareness.
• Plan and run events, webinars and speaking engagements, travelling 10‑15% of the time as needed.
• Design the marketing budget, analytics framework and reporting to demonstrate ROI and pipeline contribution.

Required profile

• 8+ years of marketing experience with a proven track record in brand positioning and demand generation for technology products.
• Demonstrated ability to generate qualified leads and report on marketing’s contribution to revenue.
• Fluent professional English plus French or Spanish, with experience working across multicultural, distributed teams.
• Comfort operating with a small budget and making data‑driven prioritisation decisions.
• Self‑starter able to work independently in a fully remote environment.

Required skills

• CMS management (website ownership end‑to‑end).
• SEO and AEO optimisation.
• Web analytics and conversion optimisation.
• Software automation tools and workflow automation concepts.
• AI agentic management and related technical understanding.
• System integration knowledge.

What we offer

• Competitive, transparent salary aligned with OpenFn’s Equal Pay for Equal Work framework.
• Flexible working schedule and fully remote setup.
• Opportunities to attend team meet‑ups across Europe and Africa.