Marketing Manager

About the role

HFM, an internationally acclaimed multi‑asset broker, is seeking a driven and strategic Marketing Manager to develop and execute marketing strategies across Kenya and East Africa, aligning campaigns with commercial goals.

Key responsibilities

• Develop and execute the marketing strategy and activation calendar for Kenya and East Africa, managing budgets for maximum ROI.
• Provide hands‑on marketing support to Country Heads and Business Development teams, adapting successful Kenyan campaigns regionally.
• Partner with Market Analysts to plan, promote, and execute seminars, webinars, live trading workshops, and industry events.
• Identify, negotiate, and execute strategic partnerships with local financial educators, KOLs, trading communities, and Introducing Brokers.
• Design and launch localized promotional campaigns, coordinating with HQ CRM, BI, and implementation teams.
• Track offline campaign impact on core business metrics and act as liaison between local commercial teams and central HQ functions.

Required profile

• 6+ years of progressive marketing experience with proven commercial or growth marketing leadership in Kenya and East Africa.
• Prior experience in Financial Services, Online Trading (FX/CFDs), Fintech, or high‑growth digital consumer industries.
• Demonstrated track record of planning and executing large‑scale physical events, educational roadshows, and partnership/affiliate campaigns.
• Deep knowledge of East African consumer behavior, local media channels, payment preferences, and trading culture.
• Strong commercial acumen linking marketing activities to business metrics (FTDs, trading volume, retention, ROI).
• Excellent stakeholder management skills and fluency in English; Swahili proficiency is a strong advantage.

Required skills

• Fluency in English (Swahili proficiency is a strong advantage).

What we offer

• Comprehensive health & life insurance.
• 22 days of Annual Leave (up to 30 days based on years of service).
• Birthday Leave.
• Summer short Fridays (January).
• Referral Bonus Program.