Marketing Manager - Quick Service Restaurant (QSR)

About the role

A leading Quick Service Restaurant (QSR) player in Kenya is looking for an experienced Marketing Manager to lead marketing strategy, campaigns and brand work across its restaurant outlets and digital platforms. The role is full time and on-site in Nairobi, reporting to the General Manager.

Key responsibilities

• Develop and implement annual marketing strategies and plans, recommend pricing and promotional initiatives, and manage the marketing and communications calendar.
• Lead marketing campaigns, promotions and brand activations across traditional, digital and in-store channels, coordinating timelines, budgets and deliverables with internal teams and agencies.
• Oversee marketing materials such as menus, posters, outdoor advertising and digital creatives, and plan campaigns for new restaurant openings.
• Maintain consistent brand positioning and standards, and lead product launch and seasonal promotion initiatives in close cooperation with Operations, Supply Chain and Finance.
• Manage the digital presence on social media, websites and apps, drive online sales through digital campaigns and delivery aggregators, and run customer loyalty programmes.
• Conduct market research, monitor sales and promotional performance, visit restaurants regularly and use insights to refine strategies.
• Manage the annual marketing budget, track ROI, and prepare regular performance reports.
• Manage relationships with creative, media, digital and market research agencies, represent the company at industry events and CSR initiatives, and lead, coach and mentor the marketing team.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; a CIM qualification is an added advantage.
• Minimum 7-10 years of marketing experience, with at least 3 years in a managerial role.
• Proven experience in the Quick Service Restaurant (QSR) industry, which is mandatory.
• Demonstrated experience developing marketing strategies, running campaigns, launching products and building brands, and managing marketing budgets and ROI.

To apply, send your CV only by email to the recruiter, quoting "Marketing Manager-QSR" in the subject line, before 16 November 2026. Only shortlisted candidates will be contacted.