Marketing Manager – Youth & Creative Economy

About the role

Equity Bank is hiring a full-time, on-site Marketing Manager for its Youth and Creative Economy proposition in Nairobi. The role drives the growth, relevance and adoption of the bank's youth and creative economy offering by turning insights on customer lifestyles, behaviours and financial needs into marketing, partnership and customer engagement strategies. It also aims to accelerate digital banking usage, build ecosystem partnerships and deliver seamless experiences that turn prospects into loyal customers.

Key responsibilities

• Understand young customers, creators and frontline teams, and tailor campaigns across social, search, creators, campuses, events, branches and community spaces
• Write briefs for agencies, simplify product terms and test and measure campaigns
• Work with Digital and Product to help users sign up, get paid, pay, save and move money on Equity's apps, and design nudges and follow-ups
• Build partnerships with universities, TVETs, youth communities, creative-industry bodies, platforms and event organisers, with clear scope, cost and success criteria
• Help product teams solve creator pain points such as irregular income and access to finance, and create content creatives want to share
• Capture leads properly, agree with sales, branches and the contact centre who calls whom, and track leads from interested to active customer
• Explore CRM, automation and AI tools to speed up follow-up, and manage approvals, procurement and agencies

Required profile

• Degree in Marketing, Business Administration, Communications or a related field; a CIM, MSK or master's is an added advantage
• Over 6 years in marketing, including at least 2 leading campaigns, agency or cross-team projects
• Proven track record winning over young audiences, creators, digital-first consumers or small businesses, with results shown
• Experience running integrated and digital campaigns, managing partnerships and budgets, and explaining the numbers
• Fintech, telco, media, consumer tech or banking experience is helpful

Required skills

• Youth and creative economy market intelligence
• Strategic marketing and campaign management, digital marketing, CRM and customer analytics
• Brand management and content development
• Performance measurement and ROI analysis
• Stakeholder management, negotiation and communication

The application is handled through the corporate staffing service advertising the vacancy.