Performance Marketing Manager

About the role

VizX is looking for a Performance Marketing Manager to lead customer acquisition, growth strategy and paid media performance across its portfolio of brands. Reporting directly to the SVP of Marketing, the role owns the development, execution and optimisation of multi-channel acquisition strategies that drive revenue growth, customer acquisition and marketing efficiency. It is a strategic, analytical leadership position covering Meta, Google, LinkedIn, TikTok, YouTube and emerging channels.

Key responsibilities

• Own paid acquisition strategy across all portfolio companies and brands, develop scalable growth strategies and set KPIs, forecasts and growth plans with business leaders.
• Lead paid media strategy and execution on Meta, Google Ads, LinkedIn, TikTok and emerging channels, and manage media budgets to maximise ROAS, CAC, LTV and pipeline generation.
• Create and oversee a testing roadmap across creative, audience targeting, landing pages, messaging, offers and channel mix, and run A/B tests.
• Build reporting frameworks and dashboards, analyse campaign data and present performance insights and forecasts to executive leadership.
• Collaborate with brand leaders, creative and content teams and marketing operations, and act as the internal subject matter expert for paid media and growth marketing.

Required profile

• 5-7 years of experience in performance marketing, growth marketing, demand generation or paid media leadership.
• Proven track record of driving measurable revenue growth across multiple brands or business units.
• Experience managing large, complex paid media budgets and allocating, forecasting and optimizing marketing spend.
• Experience building and scaling acquisition funnels and improving CAC, ROAS, pipeline generation and customer lifetime value.
• Experience presenting performance results and investment recommendations to executives, and working in a fast-paced, multi-brand environment.
• Managing agencies, vendors or internal performance marketing teams is highly preferred.

Required skills

• Deep expertise in Meta, Google Ads, LinkedIn, TikTok, YouTube and other paid acquisition platforms.
• Attribution modeling, conversion tracking, analytics and performance measurement.
• Testing roadmaps and experimentation frameworks.