Product Marketing Manager – Automotive Aftermarket

About the role

Join TecAlliance’s Marketing team as a Product Marketing Manager focused on the automotive aftermarket. You will shape the market success of the TecRMI portfolio by turning product capabilities into compelling value propositions and go‑to‑market strategies across multiple countries.

Key responsibilities

• Define and continuously refine product positioning, messaging, and value propositions.
• Develop and execute go‑to‑market strategies for new products, features, and releases.
• Plan, implement and optimise integrated marketing campaigns across digital and offline channels.
• Create sales enablement assets such as presentations, brochures, videos, and landing pages.
• Conduct market research, gather customer insights and analyse competitive developments.
• Produce customer success stories, reference materials and thought‑leadership content.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business Administration, Automotive Management or a related field.
• Several years of experience in product marketing, marketing communications or similar B2B roles.
• Proven track record of product launches, go‑to‑market strategies and marketing campaigns.
• Analytical mindset with experience in market research and performance measurement.
• Experience in the automotive aftermarket or a technical B2B environment is a plus.

Required skills

What we offer

• Full‑time position (40 hours per week) in an international, collaborative environment.
• Opportunity to influence product strategy and market growth across Europe.
• Access to a global network of more than 1,000 employees and customers in 140 countries.