Regional Digital Marketing & Content Manager

About the role

BagginsHQ is looking for an experienced, self‑driven Regional Digital Marketing & Content Manager to build and grow its digital presence in Kenya. The role goes beyond simple social‑media posting; it focuses on generating qualified commercial leads and measurable revenue through strategic digital activities.

Key responsibilities

• Take full ownership of BagginsHQ’s regional social‑media pages (Facebook, Instagram, TikTok, LinkedIn, YouTube) and keep them active with a structured content calendar.
• Plan, create, publish and manage high‑quality marketing content that showcases products, services, promotions and industry relevance.
• Monitor audience interactions, respond promptly to enquiries and identify opportunities to improve visibility, reach and commercial performance.
• Generate qualified leads, collaborate with Senior Key Accounts Managers and sales teams to move prospects toward paying customers.
• Adapt and localise marketing content to suit Kenyan cultural preferences and commercial characteristics.

Required profile

• Commercially minded marketing professional with proven experience in digital marketing and content creation.
• Highly autonomous, able to develop and execute strategies without continuous supervision.
• Strong understanding of how digital marketing contributes to business growth.

Required skills

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• CapCut