Regional Digital Marketing & Content Manager
BagginsHQ
Job description
About the role
BagginsHQ is looking for an experienced, self‑driven Regional Digital Marketing & Content Manager to build and grow its digital presence in Kenya. The role goes beyond simple social‑media posting; it focuses on generating qualified commercial leads and measurable revenue through strategic digital activities.
Key responsibilities
- Take full ownership of BagginsHQ’s regional social‑media pages (Facebook, Instagram, TikTok, LinkedIn, YouTube) and keep them active with a structured content calendar.
- Plan, create, publish and manage high‑quality marketing content that showcases products, services, promotions and industry relevance.
- Monitor audience interactions, respond promptly to enquiries and identify opportunities to improve visibility, reach and commercial performance.
- Generate qualified leads, collaborate with Senior Key Accounts Managers and sales teams to move prospects toward paying customers.
- Adapt and localise marketing content to suit Kenyan cultural preferences and commercial characteristics.
Required profile
- Commercially minded marketing professional with proven experience in digital marketing and content creation.
- Highly autonomous, able to develop and execute strategies without continuous supervision.
- Strong understanding of how digital marketing contributes to business growth.
Required skills
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- CapCut
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Published 1 month ago
Expires 1 week from now
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