Sales Director – Building Materials – Kenya Market

About the role

Oriental Yuhong, a leading Chinese building‑materials enterprise, is seeking an experienced Overseas Sales Director to drive business development, sales strategy and brand promotion in Kenya.

Key responsibilities

• Develop and implement long‑term sales strategies, annual business plans and budgets for the Kenyan market.
• Conduct market research and analysis of competitors and industry trends to support corporate decisions.
• Lead development and management of key accounts such as distributors, contractors, developers and government projects.
• Build, motivate and develop a high‑performing local sales team.
• Establish strong relationships with government bodies, industry associations and partners.
• Negotiate sales contracts, oversee project execution, payment collection and customer service.
• Coordinate internal resources (technical, marketing, supply chain) to deliver comprehensive solutions.
• Represent the company at exhibitions, seminars and other events to enhance brand visibility.

Required profile

• Minimum 8 years of sales experience in building materials, with at least 3 years in a Country or Regional Sales Director role.
• Proven network and project resources within the Kenyan construction industry.
• Excellent strategic planning, market analysis, negotiation and leadership decision‑making skills.
• Strong team management and cross‑cultural communication abilities.
• Fluency in English; proficiency in Swahili or Chinese is a significant advantage.
• Results‑oriented, self‑motivated, able to work under pressure and travel frequently.

Required skills

• Fluency in English
• Proficiency in Swahili (preferred)
• Proficiency in Chinese (preferred)