Sales Manager - FMCG Distribution

About the role

This Sales Manager position covers strategy, channel development, team leadership and sales operations within the FMCG sector. The role develops sales plans, manages distributors and key accounts, leads the sales team and works closely with marketing and cross-functional departments.

Key responsibilities

• Develop and implement sales strategies, forecasts, budgets and territory plans, and analyse market trends and competitors to advise management
• Build and manage distribution channels (distributors, wholesalers, retailers, supermarkets, key accounts), including channel policies, pricing, incentives and promotions
• Recruit, train, coach and review the sales team, set targets and KPIs, and run regular market visits
• Work with marketing on campaigns, trade promotions and brand activation, and collect consumer feedback
• Monitor revenue, volume, gross margin, coverage and collections, prepare sales reports and forecasts, and coordinate with production, supply chain, logistics and finance
• Watch customer credit limits and receivables, and ensure compliance with company policies and laws

Required profile

• Bachelor's degree or above in Business Administration, Marketing, Sales or a related field
• At least 5 years of sales experience in FMCG, preferably home care, household cleaning or personal care
• 2-3 years of sales team management and distributor network development
• Proven track record in new markets, channel expansion and hitting sales targets
• Strong understanding of the local FMCG market (general trade, modern trade, wholesalers, retailers, key accounts)
• Fluent English; knowledge of local languages is an advantage

Required skills

• Leadership, negotiation, communication, analytical and problem-solving skills
• Business acumen, strategic thinking and execution
• Ability to work independently under pressure