Sales Operations Manager – Real Estate

About the role

The Sales Operations Manager will lead the day‑to‑day performance of the sales function within a real‑estate company, providing leadership, coaching and performance management to drive productivity and achieve sales targets.

Key responsibilities

• Drive achievement of team sales targets through effective leadership and disciplined performance management.
• Establish clear sales objectives and ensure consistent accountability across the team.
• Build and maintain a motivated, resilient, high‑performing sales culture.
• Conduct regular performance reviews and identify opportunities to improve individual and team capability.
• Establish daily sales routines, including team huddles, pipeline reviews, follow‑ups and performance tracking.
• Monitor, analyse and report on sales performance and translate business strategy into actionable sales activities.
• Lead, coach, motivate and develop the sales team to consistently improve performance.
• Identify sales performance gaps and implement practical strategies to improve conversion, productivity and revenue generation.
• Ensure effective follow‑up and pipeline management to maximise sales opportunities.
• Work closely with senior management to provide regular updates on sales performance, challenges and opportunities.

Required profile

• Bachelor’s degree in Business, Sales & Marketing, Commerce, Economics or a related field.
• Prior experience in a sales leadership role within the real‑estate industry (e.g., Sales Manager, Regional/Area Sales Manager, Branch Manager, Agency Manager, Unit Manager).
• Proven track record of consistently achieving and exceeding team sales targets in real estate.
• Strong experience leading, coaching, motivating and developing high‑performing sales teams.
• Ability to drive accountability, sales execution, productivity and revenue growth.
• Excellent communication, negotiation, coaching and interpersonal skills.
• Ability to work in a target‑driven and fast‑paced sales environment.

Required skills