Sales Representative – B2B Coffee Products

About the role

We are looking for a dynamic Sales Representative to promote and sell Kariko Brook Coffee products to business clients such as cafés, restaurants, offices and retail outlets in Nairobi. The role focuses on B2B acquisition, relationship building and achieving a monthly revenue target of KES 500,000.

Key responsibilities

• Promote, pitch and sell coffee products to targeted business clients and convert leads into active accounts.
• Identify new business opportunities through outbound prospecting and meet/exceed the monthly revenue target.
• Build and maintain long‑term relationships with buyers, conduct site visits, product demos and coffee tastings.
• Process client orders accurately, coordinate with logistics and ensure timely invoice payment and debt collection.
• Maintain up‑to‑date customer records, pipeline tracking and prepare weekly/monthly sales reports.
• Monitor market trends, competitor activity and customer feedback to refine sales strategies.
• Represent the brand at exhibitions, pop‑up events and networking functions.

Required profile

• Diploma in Sales, Marketing, Business Administration or a related field.
• At least 12 months of proven B2B sales or FMCG distribution experience; coffee industry experience is a plus.
• Strong negotiation, presentation and closing abilities with a target‑driven mindset.
• Good understanding of account management, order fulfilment and debt collection processes.
• Familiarity with the commercial landscape of Nairobi.

Required skills