Senior CRM Manager - Conversion & Lifecycle

About the role

M-KOPA is recruiting a Senior CRM Manager for its Product Growth team. The role owns two core growth pods in the first year, then moves into Lifecycle, reporting to the Lifecycle CRM Lead. It is a fully remote position within UTC-1 to UTC+3 time zones, with a focus on conversion growth that turns customers into long-term, high-value ones.

Key responsibilities

• Phase 1: Own reactivation and upgrade campaigns in CleverTap for Repeat Phones, working with the Growth Lead to find the next opportunity.
• Phase 2: Work with the Digital Lending lead to understand cash loan growth end to end.
• Phase 3: Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available for a second opinion.
• Phase 4: Join the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals.
• Track funnel performance and flag drop-off points to the pod lead.
• Run structured experiments (creative, audience, incentive, timing) with clear hypotheses.
• Turn what works into documented playbooks and keep data quality and campaign tracking clean.

Required profile

• 5+ years in growth, performance or lifecycle marketing, ideally in fintech, telco or e-commerce, with real ownership over campaign or pod results.
• Judgment as much as skill: able to diagnose what works and where to push.
• Genuine appetite for pod leadership and ability to build trust quickly with senior leads.
• Comfortable working across two pods and moving into a third decision point by mid-year.

Required skills

• Hands-on fluency in CRM platforms such as CleverTap, Braze or similar.
• Ability to read funnels and cohorts without translation.

What we offer

• Fully remote work within UTC-1 to UTC+3 time zones.
• Professional development programmes and coaching partnerships.
• Family-friendly policies and flexible working arrangements.
• Well-being support and career growth opportunities.