Senior CRM Manager – Conversion & Lifecycle

About the role

M-KOPA Solar is recruiting a Senior CRM Manager for its Product Growth team in Nairobi. The role leads lifecycle marketing across growth pods, with a fast track to pod leadership: you will own two core growth pods in your first year, then move into the Lifecycle pod full-time in the second half of the year, reporting to the Lifecycle CRM Lead.

Key responsibilities

• Phase 1: Own reactivation and upgrade campaigns in CleverTap, working with the Growth Lead to understand what drives the pod's numbers
• Phase 2: Work with the Digital Lending lead to understand cash loan growth end to end
• Phase 3: Take primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available as a second opinion
• Phase 4: Join the Lifecycle pod full-time in the second half of the year, bringing a year of hands-on conversion experience
• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
• Track funnel performance and flag drop-off points to the pod lead
• Run structured experiments (creative, audience, incentive, timing) with clear hypotheses
• Document successful approaches as playbooks and keep data quality and campaign tracking clean

Required profile

• 5+ years in growth, performance or lifecycle marketing, ideally in fintech, telco or e-commerce, with real ownership of campaign or pod results
• Judgment as much as skill: able to diagnose what works and where to push within a pod
• Genuine appetite for pod leadership and comfort with ambiguity across two pods
• Ability to build trust quickly with senior leads across two pods

Required skills

• Hands-on fluency in CRM platforms such as CleverTap, Braze or similar
• Comfortable reading funnels and cohorts
• Multi-channel campaign execution (SMS, WhatsApp, push, in-app)

The role is full time in Nairobi, Kenya, with a deadline of 23 November 2026. Candidates apply through the recruiter's application form.