Senior CRM Manager – Monetisation

About the role

Simple Life is seeking a technically skilled Senior CRM Manager to lead monetisation initiatives within its CRM function. You will balance strategic ownership with hands‑on execution to drive revenue growth through optimized user journeys and data‑driven experimentation.

Key responsibilities

• Lead and execute monetisation projects, owning campaigns that generate revenue.
• Design and optimise lifecycle journeys focused on acquisition, conversion and win‑back.
• Manage high‑volume campaign operations, ensuring flawless execution and deliverability.
• Develop segmentation and communication strategies through continuous testing.
• Build and maintain an A/B testing framework, analysing results for data‑driven improvements.
• Collaborate with Growth, Design, Analytics and engineering teams to align CRM initiatives with business goals.
• Monitor CRM performance metrics and produce detailed reports with actionable insights.
• Own technical CRM setup, including automation, deliverability optimisation and tool integrations.

Required profile

• 5+ years of CRM experience covering strategy development and hands‑on execution.
• Strong monetisation mindset with proven ability to evaluate initiatives by revenue potential.
• Track record in customer lifecycle management delivering measurable revenue growth.
• Experience working cross‑functionally with growth teams and developers.
• Proactive problem‑solver with a self‑starter attitude.

Required skills

• Braze
• Customer.io (plus experience with similar platforms)
• A/B testing frameworks
• Campaign automation tools
• Email deliverability optimisation
• Analytical tools for experiment tracking and performance analysis

What we offer

• Remote, in‑office and hybrid work options
• Equipment needed for the role
• Premium Simple subscription
• 21 days annual leave plus local bank holidays
• Flexible hours focused on results
• Competitive salary package commensurate with experience