Senior Digital Marketing Specialist

About the role

Purpink Gifts is a Nairobi-based florist and gifting business that delivers flowers, hampers and gifts through its online store and physical shops. It is hiring a full-time Senior Digital Marketing Specialist who will own the Purpink brand: bringing in new customers, bringing existing ones back and keeping the brand sharp. The person sets the strategy, budget and campaign calendar, builds the digital campaigns and email flows themselves and directs the content team.

Key responsibilities

• Set marketing strategy, budget and campaign calendar, working with the Retail & Online team so promotions follow the product range
• Plan, run and optimise digital campaigns across paid ads (Meta, Google), email, SMS/WhatsApp, social and SEO
• Run lifecycle marketing: email flows, segments, campaigns and occasion reminders that bring customers back
• Grow online store traffic and conversion, and track cost per new customer, repeat rate and return on ad spend
• Own brand identity, tone and artwork approval, and keep brand guidelines and assets organised
• Brief and manage freelance designers, photographers and videographers
• Run PR and partnerships, and support in-store displays and events
• Analyse campaign and customer data and report monthly on spend, results and next steps
• Guide and support the marketing team

Required profile

• Diploma or degree in Marketing, Business Administration, Communications or a related field
• At least 3 years in marketing, with proven digital marketing experience
• At least 2 years of e-commerce marketing experience
• Track record of campaigns with measurable results: customers acquired, repeat purchases, return on ad spend
• Budget management experience
• Team leadership experience is an advantage; retail or gifting experience is an advantage

Required skills

• Shopify: managing a store's marketing, collections, banners, discounts and customer data
• Google Analytics (GA4): tracking traffic, conversion and campaign performance
• Social media: planning content and running paid and organic campaigns on Instagram, Facebook, TikTok or similar
• Email and automation platforms such as Klaviyo, and Meta/Google Ads