Senior Manager of Experiential Marketing

About the role

This senior position leads the strategy, planning and execution of high‑impact experiential marketing programs for a global portfolio of in‑person events. The role is data‑driven, AI‑fluent and works in a remote‑first environment, collaborating closely with sales, customer success, partnerships and broader marketing teams.

Key responsibilities

• Define and own the end‑to‑end strategy, execution and performance measurement of enterprise‑level experiential programs and events.
• Develop pipeline‑generation strategies by targeting key accounts, setting opportunity goals and designing post‑event follow‑up motions.
• Manage all operational aspects of events, including agency coordination, vendor management, venue sourcing, production schedules, AV, catering, logistics, staffing, swag, contracts and budgets.
• Create integrated event marketing campaigns across email, social, paid media, partnerships and content to drive attendance from high‑value accounts.
• Track and report on metrics such as sourced pipeline, influenced revenue, event ROI, attendance and deal acceleration.
• Partner with cross‑functional teams to align messaging, goals and timelines.
• Leverage AI‑powered tools and market intelligence to improve planning, research and operational efficiency.

Required profile

• Minimum 7 years of experience in B2B experiential or event marketing, preferably within enterprise SaaS or technology.
• Proven track record of delivering events that generate pipeline and influence revenue.
• Strong analytical mindset with the ability to measure and optimize event performance.
• Comfortable managing complex projects in fast‑paced, collaborative environments.

Required skills

• Proficiency with AI‑enabled marketing tools.

What we offer

• Strategic ownership of a global event portfolio.
• Cross‑functional visibility and direct impact on business outcomes.
• Remote‑first work culture with strong autonomy.