Senior Marketing & Brand Manager - Hospitality

About the role

A rapidly expanding hospitality organization with a growing footprint across Africa is seeking an experienced Senior Marketing & Brand Manager to lead branding, marketing and promotional initiatives and coordinate with stakeholders. The group operates several hospitality brands across hotel, resort and destination segments and wants to strengthen its market presence through branding and customer engagement.

Key responsibilities

• Develop and execute marketing and brand strategies across hospitality properties
• Lead promotional campaigns to improve brand visibility and market positioning
• Manage digital and traditional marketing to drive customer engagement and revenue growth
• Keep brand messaging consistent across all customer touchpoints
• Coordinate with international stakeholders and corporate teams, and support growth through partnerships, events and promotions
• Monitor market trends, competitors and customer insights
• Collaborate with operations, sales and leadership teams
• Oversee marketing budgets, campaign effectiveness and ROI reporting

Required profile

• Bachelor's degree in Marketing, Business Administration, Hospitality Management or a related field
• Minimum 6-8 years of experience in marketing, branding or corporate communications
• Mandatory experience in the hospitality, hotel, resort or tourism industry
• Proven track record in marketing and branding strategy
• Experience with multicultural and international teams, and with regional or international stakeholders
• Ability to manage multiple projects in a fast-paced environment
• Willingness to be based in Kenya

Required skills

• Digital marketing and social media strategies
• Brand management
• Stakeholder management and coordination
• Excellent communication and presentation skills

What we offer

• Work with a growing hospitality platform across African markets, with exposure to international business environments
• A challenging role with significant ownership and visibility
• Competitive compensation based on experience