Senior Publicist (Consumer, Immersive & Franchise PR)

About the role

We are seeking a remote Senior Publicist to lead PR strategy and execution for a diverse portfolio of consumer and immersive‑experience brands. The role requires deep North American media expertise, fluency in franchise PR, and a senior strategic presence within a fast‑scaling agency.

Key responsibilities

• Develop and implement full‑cycle PR campaigns for fashion, beauty, lifestyle, food & beverage, wearable products, and immersive experiences.
• Manage a franchise PR workstream focused on franchisee recruitment and multi‑location brand growth.
• Leverage existing media relationships to secure top‑tier earned placements.
• Build account strategies from onboarding materials and client briefs.
• Collaborate with internal social and influencer teams to ensure integrated communication plans.

Required profile

• Proven experience in consumer and franchise PR, preferably within North America.
• Strong network of media contacts across relevant beats.
• Ability to work autonomously in a fully remote, high‑trust environment.
• Excellent written and verbal communication skills.

Required skills

• Notion
• Claude
• Canva

What we offer

• Fully remote work with flexible schedules.
• Trust‑based vacation policy.
• Opportunity to work with global, iconic consumer and entertainment brands.
• Collaborative, fast‑paced culture focused on results and ownership.