Senior Technical Sales Executive – Nairobi

About the role

The Senior Technical Sales Executive will manage and grow relationships with existing customers, converters, distributors and prospective clients in Kenya. The role focuses on promoting packaging and labeling solutions, expanding the customer network and delivering high‑level technical and commercial support.

Key responsibilities

• Conduct market and customer‑needs analysis, identify growth opportunities and develop sales strategies to meet revenue targets.
• Generate and follow up on sales leads, maintain a detailed opportunity pipeline and improve conversion rates.
• Develop and execute strategic territory and key‑account plans to expand market presence and maximize return on time invested.
• Maintain a minimum of four customer visits per day, submit timely visit reports and manage relationships with converters, distributors and channel partners.
• Prepare customer value propositions and provide regular reports on market trends, competitor activity and sales opportunities.
• Manage commercial negotiations on pricing, discounts, rebates, credit terms and cash‑on‑delivery arrangements in line with company policies.
• Provide on‑site technical support, investigate complaints, diagnose product challenges and collaborate with quality control, product and regional technical teams to implement corrective actions.
• Maintain accurate records in Salesforce and other systems, supporting credit control, customer service and marketing initiatives.

Required profile

• Relevant educational background in packaging, printing or a related field.
• Strong knowledge of packaging and labeling applications with the ability to troubleshoot technical issues.
• Understanding of the local Kenyan market and customer base is an advantage.
• Excellent communication, attention to detail, numerical ability and high computer literacy, with the capacity to work under pressure in a fast‑paced environment.

Required skills

• Proficiency with Salesforce CRM.
• Technical knowledge of packaging and labeling solutions.
• Ability to provide on‑site technical support and resolve product/application challenges.