Social Media Lead Executive

About the role

Q-Sourcing Servtec, a manpower management solutions firm operating in the East African region, is recruiting on behalf of a leading Kenyan metal manufacturing company. It is looking for a competent, skilled and experienced Social Media Lead Executive to work in Nairobi. The role develops, implements and manages the company's social media and digital content strategy to strengthen brand visibility, generate qualified leads, support sales growth and enhance customer engagement.

Key responsibilities

• Develop and implement a monthly social media content plan aligned with sales and marketing objectives, and manage Facebook, Instagram, LinkedIn and TikTok with a consistent posting schedule.
• Create engaging content such as product photos, videos, reels and graphics, coordinate photography and video coverage, and develop product education content and testimonials.
• Generate enquiries through social media campaigns, respond to messages and comments, capture and organise leads and refer potential customers to the sales team.
• Plan and run paid advertising campaigns, help set budgets and audiences, and optimise them for reach, engagement and cost per qualified lead.
• Support the website and digital platforms, keeping product information and promotional material accurate and monitoring online reviews and brand mentions.
• Prepare weekly and monthly performance reports tracking audience growth, reach, engagement, enquiries and conversions, and maintain a digital leads register.

Required profile

• Diploma or Bachelor's degree in Digital Marketing, Marketing, Communications, Media Studies or a related field.
• At least 2 years of relevant experience in social media management or digital marketing.
• Experience in content creation, graphic design and short-form video editing.
• Experience in manufacturing, construction, hardware or B2B marketing is highly desirable.

Required skills

• Practical knowledge of Meta Business Suite, Facebook Ads Manager, TikTok and LinkedIn.
• Ability to analyse digital marketing performance and prepare reports.
• Excellent photography, videography and content creation abilities.
• Strong written and verbal communication, creativity, analytical and reporting skills, organisation and commercial awareness.