Trade Marketing Manager

About the role

Sun King is looking for a Trade Marketing Manager in Kenya. The role develops and maintains trade marketing standards, guidelines and compliance so that the Sun King brand and products are presented consistently across Sun King shops and the wider trade network. It works closely with the creative team on visual guidelines and oversees shop optimization, refurbishments, cross-category visibility initiatives, market insights and compliance audits.

Key responsibilities

• Develop and maintain brand and merchandising standards for point-of-sale materials, danglers, standees, product displays, price communication and wall branding, and turn campaign briefs into practical shop-level standards.
• Audit shops and trade points against standards, track compliance in a trade marketing tracker and share gaps with Product/Brand Managers.
• Review vertical execution plans, sell-out and product performance data, and recommend improvements to Commercial and Product/Brand Managers; evaluate the ROI of activations.
• Plan brand visibility across partner outlets, markets and trading centres, and oversee wall branding, vendor briefings, design approval and installation monitoring.
• Monitor competitors' pricing and promotions, conduct trade immersions and field visits, and coordinate agencies and vendors.
• Coordinate procurement and distribution of gazebos and parasols for Energy Officers, and maintain accurate allocation records.
• Oversee shop branding and refurbishment, monitor branding expenditure against budget, and set brand standards for the shop environment.
• Prepare a monthly performance report for the Head of Marketing, Kenya, and coordinate with Sales, Activation Managers and the Energy Officer network.

Required profile

• Degree in Marketing, Business Administration or a related field.
• At least four years of experience in trade marketing, retail marketing or sales-linked marketing, ideally in consumer durables, FMCG, telecommunications or distribution.
• Experience using sales data to inform shop-level and trade marketing strategy, and coordinating agencies, vendors and marketing budgets.
• Willingness to spend time in shops and trade locations and to travel across Kenya.
• Ability to link marketing activities to sales volumes, margins and customer behaviour.

Required skills

• Developing, interpreting and presenting performance dashboards with data-informed tools.
• Establishing trade visibility standards and securing their adoption across Product/Brand Managers without direct authority over their execution.
• Strong communication skills with stakeholders.

What we offer

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative and multicultural culture.
• Structured, tailored learning and development programs through the Sun Centre for Leadership.