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Visual Merchandising Manager – Regional (Travel Required)

TWYFORD INTERNATIONAL · Comté de Nairobi

Onsite Senior 🇬🇧 English
Microsoft Office Suite planogram tools Adobe Creative Suite

Job description

About the role

We are looking for a Visual Merchandising Manager to develop and roll out regional visual standards, seasonal campaigns and promotional executions across our stores in multiple African markets. The role involves close collaboration with Store Development, Design and Operations teams and requires extensive travel to support new openings, refurbishments and store audits.

Key responsibilities

  • Develop and implement regional visual merchandising standards, seasonal campaigns and promotional displays to ensure brand consistency and drive sales.
  • Partner with Store Development, Design and Operations to align visual concepts with new store openings, refurbishments and relocations.
  • Translate marketing and product launch strategies into high‑impact in‑store displays that maximise sell‑through and enhance the customer experience.
  • Conduct regular store audits and on‑site visits across African markets, ensuring compliance, identifying improvement opportunities and coaching regional and store teams.
  • Optimise space and layout to improve turnover per square metre and customer flow, adapting to local market behaviours.
  • Monitor local retail trends and competitor activity to keep the brand relevant.
  • Manage the visual merchandising budget, display materials and vendor relationships to deliver projects on time and within budget.
  • Lead hands‑on training and capability development sessions for store and regional teams during visits.

Required profile

  • Willing and able to travel extensively across multiple African countries.
  • Diploma or degree in Visual Merchandising, Retail Design, Marketing or a related field.
  • Minimum 5 years of professional experience in retail visual merchandising, including at least 3 years in a regional or leadership role.
  • Proven track record of driving sales through visual merchandising in a multi‑store, multi‑market environment.
  • Strong cross‑functional collaboration, project management and stakeholder management skills.

Required skills

  • Proficiency in Microsoft Office Suite.
  • Experience with planogram tools.
  • Familiarity with Adobe Creative Suite.

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Published 3 months ago

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TWYFORD INTERNATIONAL

Comté de Nairobi