YouTube Strategist (Remote)

About the role

We are looking for a data‑driven and highly creative YouTube Strategist to lead and scale our channel presence. You will own the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for SEO and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers, and editors to ensure each video serves a strategic purpose, overseeing titles, descriptions, tags, and thumbnails for maximum CTR.
• Monitor key metrics (audience retention, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality content delivery.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube videos across the broader marketing ecosystem.
• Explore monetization options, brand sponsorships, and merchandise integrations where applicable.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent practical experience.
• Proven success in growing YouTube channels, supported by a strong portfolio or case studies.
• Deep, up‑to‑date understanding of the YouTube algorithm, SEO best practices, and community guidelines.
• Exceptional ability to interpret YouTube Analytics data and turn it into actionable content strategies.
• Strong storytelling sense, visual branding, and ability to create high‑converting thumbnails.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio