Base Management Lead – Customer Value Management (Fixed)

Safaricom PLC

🇬🇧 English

Advanced analytics Machine learning

Job description

About the role

The Base Management Lead for Customer Value Management (CVM) in the Fixed line business will drive data‑driven strategies to grow ARPU, control churn and increase prepaid market value. Reporting to the Lead Customer Value Management – Fixed, the role focuses on designing and executing consumer campaigns that boost loyalty and profitability.

Key responsibilities

Formulate and implement the CVM Base management strategy for Home Fixed.
Design and launch BTL consumer campaigns to improve spend loyalty and reduce churn.
Achieve revenue, profitability and value‑share KPIs across the prepaid segment.
Monitor and enhance ARPU and market share through data‑driven interventions.

Required profile

Required skills

Advanced analytics
Machine learning

What we offer

Questions fréquentes

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Published 3 months ago

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