Brand Manager (Brand Experience & Execution)

About the role

Mogo Finance is hiring a Brand Manager (Brand Experience & Execution) for a full-time management role in Nairobi. The role drives product growth by defining and running the brand across physical locations, partner channels and digital touchpoints.

Key responsibilities

• Define MOGO's physical brand standards for HQs, car branches, boda branches, dealerships and other touchpoints, with tiered minimum, standard and premium execution levels.
• Build playbooks covering look and feel, signage, POSM, materials, messaging, customer experience and maintenance.
• Set up and run the MOGO Brand Hub as the single source of truth for guidelines, templates, playbooks, production specs and approved assets, including the Employee Brand Toolkit.
• Establish production, supplier, maintenance and asset-lifecycle standards.
• Make MOGO visible and distinctive across smartphone dealerships, boda dealerships, agents and retail partners through dealer and agent playbooks, onboarding kits, sales tools, training materials and POSM.
• Set co-branding standards and approval processes for MOGO and its strategic bike partners.

Required profile

• Bachelor's degree in business, marketing, finance, economics or a related field.
• 4+ years of experience in product management, product ownership, product marketing or commercial roles, ideally in financial services, fintech, lending or a related consumer-facing industry.
• Proven track record of growing a product, channel or P&L (sales, issuances or revenue).
• Experience owning marketing plans and campaigns across digital and offline channels.
• Lending, credit or loan-product experience is a strong plus; experience in financial services, telco, FMCG, automotive or motorcycle sectors in Kenya or East Africa is also valued.

Required skills

• Comfortable working with data and analytics tools to track performance.
• Experience leading or coordinating IT / digital development projects (Agile / product-owner experience is an advantage).
• Experience building dealer, agent or franchise programmes.

The application deadline is 15 November 2026. Applications are made through the recruiting agency's online form.