Business Development Manager (Financial Services)

About the role

Busha Digital Limited is hiring a Business Development Manager in Nairobi to drive revenue growth by acquiring and managing high-value customers, institutional clients and strategic partners. The role suits people with experience in banking sales, relationship management, corporate banking, wealth management or financial advisory who want to move into a high-growth fintech environment. You will own the full sales cycle, from prospecting and relationship building to deal closure and account growth.

Key responsibilities

• Identify, prospect and acquire new customers across retail, HNIs, SMEs and institutional segments.
• Develop and execute sales strategies to meet and exceed revenue targets.
• Drive end-to-end sales cycles: lead generation, pitching, negotiation and closing.
• Convert existing financial services relationships into active Busha users.
• Develop entry strategies for crypto, FX and cross-border payments, and build business cases for new markets and product lines.
• Negotiate and onboard large-volume traders and enterprise partners, and secure partnerships with banks, remittance providers and FX liquidity partners.
• Support the go-to-market strategy, including prioritised client and solution opportunities, a revenue opportunity view and a market engagement plan.
• Lead high-value B2B partnership and institutional onboarding initiatives, and work with the legal and compliance team to stay aligned with regulatory requirements.
• Attend industry events and speak engagements, and keep up with industry trends, regulatory changes and competitor strategies.

Required profile

• 3-7 years of experience in sales, business development or relationship management in commercial or retail banking, corporate banking, wealth management, financial advisory, fintech or financial services.
• Proven track record of closing high-value partnerships and driving B2B sales, and of meeting or exceeding revenue targets.
• Experience as a Relationship Manager, Business Development Officer, Account Manager or Sales Executive.
• Comfortable selling regulated financial products and confident engaging senior decision-makers.
• Nice to have: experience selling financial, investment or technology-enabled products; knowledge or interest in fintech, digital assets or emerging financial technologies.

Required skills

• Established connections with banks, PSPs and FX liquidity providers.
• Familiarity with compliance, AML policies and global crypto/FX regulations.
• A strong client portfolio or network.