Jaggery Salesperson

About the role

Tana River Sugar Company is hiring a full-time Salesperson for its jaggery business. The role covers sales execution, business development, customer relationship management and order processing, working with distributors, wholesalers, retailers and institutional buyers.

Key responsibilities

• Achieve and exceed monthly, quarterly and annual sales targets for jaggery volume and revenue by sourcing, negotiating and closing business with distributors, wholesalers, retailers and institutional buyers.
• Map and expand market coverage across regional and national territories, and recruit new distributors, wholesalers and commercial clients.
• Maintain relationships with existing customers through regular field visits, key account management, prompt order processing and quick resolution of queries and complaints.
• Monitor market trends, competitor pricing, distribution networks and consumer preferences, and share market intelligence with the team.
• Manage end-to-end sales transactions, from quotations and orders to dispatch coordination and invoicing, working with the Farm Stores and Logistics teams.
• Follow commercial credit policies, follow up on outstanding receivables and ensure prompt payments to minimise bad debts.
• Run promotional campaigns, product demonstrations, trade fairs and point-of-sale merchandising to raise brand awareness.
• Work with the Jaggery Quality Assurance Officer and Production team so supply meets quality requirements and there are no stockouts.
• Follow health, safety and hygiene standards during travel, product handling and field visits.