Commercial Manager – Kenya

About the role

The Commercial Manager will lead the development of DEUTZ-FAHR’s agricultural business in Kenya, increasing brand awareness, driving tractor and implement sales, and building strong relationships with key agricultural stakeholders.

Key responsibilities

• Develop and execute the commercial strategy for the territory, targeting large‑scale farms, cooperatives and government projects.
• Organise equipment demonstrations, field days and product presentations to showcase the portfolio.
• Establish partnerships with banks and financial institutions to provide customer financing solutions.
• Manage and develop the dealer and agent network, and maintain relationships with strategic customers.
• Prepare sales forecasts, budgets and commercial action plans, and collaborate with Marketing, Parts and After‑Sales teams.
• Monitor market trends, competitor activities and identify new business opportunities.

Required profile

• Bachelor’s degree in Agronomy, Agricultural Engineering, Business Management or a related field.
• Minimum 5 years of experience commercialising tractors, agricultural machinery or heavy equipment.
• Strong knowledge of the Kenyan agricultural market and proven ability to build business relationships.
• Entrepreneurial mindset with a focus on business development and growth.
• Fluent in English and willing to travel extensively in the field.
• Excellent negotiation, communication and commercial skills.

What we offer

• Opportunity to represent a globally recognised agricultural machinery brand.
• Strategic role with significant market impact and growth potential.
• Competitive compensation package.
• Professional development within an international business environment.