Digital & E‑commerce Assistant Manager

About the role

Reporting to the Cluster Director of Sales & Marketing, the Digital & E‑commerce Assistant Manager supports the execution of digital marketing and e‑commerce initiatives to drive direct revenue, enhance brand presence, and optimise the hotel’s digital channels in line with brand standards and commercial objectives. The role involves managing the hotel’s website, booking engine and coordinating paid and organic campaigns across multiple platforms.

Key responsibilities

• Assist in developing and executing the annual digital marketing strategy aligned with business objectives.
• Plan, coordinate and monitor paid search, display, email, social media and remarketing campaigns.
• Maintain the hotel’s website and booking engine, ensuring accurate content, brand compliance and timely promotional updates.
• Monitor website performance, user experience and conversion metrics, recommending improvements to increase traffic and direct bookings.
• Collaborate with Revenue Management to optimise online merchandising, rate parity and OTA content.
• Produce regular performance reports, dashboards and insights for senior management.
• Support SEO initiatives, keyword optimisation and content optimisation for organic visibility.
• Manage Google Analytics 4 and other reporting platforms, and assist with social media planning and reputation management.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Hospitality Management, Business or related field.
• Minimum three years’ experience in digital marketing, e‑commerce or hospitality marketing.
• Hands‑on experience with Google Analytics, Google Ads, Meta Business Suite, SEO and email marketing platforms.
• Strong analytical and commercial mindset with excellent communication skills.
• Highly organised, detail‑oriented and able to manage multiple priorities in a fast‑paced luxury hospitality environment.

Required skills

• Google Analytics (GA4)
• Google Ads
• Meta Business Suite
• Search Engine Optimisation (SEO)
• Email marketing platforms
• Microsoft Excel and PowerPoint
• AI‑powered design tools
• Short‑form video creation for social media
• Basic animation or motion‑graphic tools
• Hotel booking engines, CRS, CMS platforms and OTA management