Digital Marketer

About the role

Brites Management Services is hiring a full-time Digital Marketer based in Nairobi. The role covers digital marketing strategy, social media management, content creation, paid advertising, SEO and performance reporting.

Key responsibilities

• Develop and run digital marketing strategies and campaigns, monitor performance and recommend improvements
• Manage social media platforms, create content calendars and grow the online community
• Create content for social media, websites, blogs and email campaigns, and write captions, ads and articles
• Plan and manage online advertising campaigns, test creatives and optimise for ROI
• Apply basic SEO principles, conduct keyword and competitor research and support website content
• Track analytics, prepare performance reports and use data to improve results
• Maintain a consistent brand image and engage customers online

Required profile

• Diploma or degree in Marketing, Business Administration, Communications or a related field
• Over 3 years of experience in digital marketing or social media management
• Strong creativity, good analytical and problem-solving skills, and excellent written and verbal communication

Required skills

• Content creation and copywriting
• Social media analytics tools
• Basic SEO and online advertising knowledge
• Ability to manage several campaigns and meet deadlines

Applications are made by sending a CV to the company's recruitment team; interviews are held on a rolling basis until the position is filled.