Digital Marketer - Serviced Apartments

About the role

Kika Des Suites is looking for an experienced, results-driven digital marketer with sales experience to manage and grow its online presence for serviced apartments in Westlands, Nairobi. The role covers OTA management, pricing and promotion, digital campaigns and online reputation, with the aim of increasing bookings, improving listing performance and driving revenue.

Key responsibilities

• Manage and optimise OTA platforms including Booking.com, Expedia and Airbnb
• Update pricing, availability and promotions to maximise occupancy and revenue
• Improve listing quality (photos, descriptions, keywords) for better ranking
• Monitor and respond promptly to guest inquiries, reviews and messages
• Plan and run digital marketing campaigns (social media, Google Ads, etc.)
• Track performance metrics and adjust strategies based on data insights
• Manage online reputation and ensure high guest satisfaction ratings
• Identify opportunities to grow bookings and expand distribution channels
• Collaborate with operations to ensure a seamless guest experience

Required profile

• Diploma or degree in digital marketing, marketing, sales or a related field
• Experience in digital marketing, sales, business development or a related role
• Proven experience managing OTAs, especially Booking.com and Airbnb
• Sales experience is required

Required skills

• Social media marketing and paid advertising
• Analytical mindset with the ability to interpret data and improve performance
• Excellent communication and customer service skills
• Self-driven, proactive and results-oriented