Digital Marketing Manager

About the role

A client of Summit Recruitment & Search is looking for a Digital Marketing Manager based in Nairobi. The role drives brand distinction and supports revenue growth through well-defined, data-driven marketing initiatives. The successful candidate oversees brand execution across all platforms, manages key marketing touchpoints and leads the day-to-day coordination of creative, content and production teams.

Key responsibilities

• Drive brand awareness and revenue growth through targeted digital marketing initiatives.
• Ensure consistent brand representation across all platforms and channels.
• Plan and manage marketing campaigns, content calendars and media buying activities.
• Oversee content creation and campaign execution to support sales objectives.
• Monitor brand sentiment, customer engagement and campaign performance.
• Manage key digital platforms including website, social media and internal channels.
• Track ROI, analyse performance metrics and provide regular reporting.
• Manage marketing budgets, agencies and internal resources effectively.
• Support team development and ensure timely delivery of marketing outputs.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum of 6 years' experience in digital marketing and brand management within a sales-driven environment.
• Strong experience in campaign management, brand strategy and performance tracking.
• Excellent communication, project management and stakeholder engagement skills.
• Commercially minded, customer-focused and able to influence across teams.