Digital Marketing Manager - Solar & Energy Solutions

About the role

Q-Sourcing Limited, trading as Q-Sourcing Servtec, is a manpower management solutions firm operating across Uganda, Kenya, Tanzania, Rwanda and South Sudan. On behalf of its client, it is recruiting a competent, skilled and experienced Digital Marketing Manager to work in Kenya. The role leads digital marketing strategy, brand visibility, customer engagement and online lead generation for the client's solar and energy solutions business, strengthening its digital presence and positioning the brand competitively in Kenya's renewable energy market.

Key responsibilities

• Develop and run digital marketing campaigns aligned with business growth goals, driving brand awareness and online customer acquisition, including targeted campaigns for residential, commercial and industrial energy solutions.
• Manage social media, website content and online campaigns, create marketing content, promotions and customer education materials, and keep brand positioning consistent across channels.
• Run online lead generation and conversion optimisation using SEO, Google Ads, Meta Ads, email marketing and digital analytics; track acquisition metrics and campaign ROI.
• Analyse market trends, customer behaviour and competitor positioning, support sales teams with digital campaigns, and spot emerging opportunities in the energy and solar sector.
• Use AI-driven tools for engagement, campaign optimisation and analytics, prepare performance reports and dashboards, and use data to improve targeting.
• Work with sales, operations and branch teams to align campaigns with business priorities, and support branch launches, product campaigns and customer activation programmes.

Required profile

• Bachelor's degree in marketing, communications, business or a related field; MBA or equivalent postgraduate qualification preferred.
• Minimum 3-5 years' experience in digital marketing, preferably in solar, energy, technology or FMCG.
• Experience managing performance marketing campaigns.
• Strong understanding of Kenyan consumer trends and digital engagement behaviour.

Required skills

• Digital advertising platforms and analytics tools
• SEO, Google Ads, Meta Ads and email marketing
• Lead generation and conversion optimisation

Applications are submitted through the application link provided in the original advert; only shortlisted candidates will be contacted.