Head of Business Development & Growth (Property & Real Estate)

About the role

Career Directions Limited (CDL) is hiring a Head of Business Development & Growth for its Property & Real Estate business in Nairobi. Reporting to the Chief Executive Officer, the role leads growth across Marketing, Revenue & Data and Business Development, overseeing the full sales and revenue funnel from lead generation and conversion to revenue growth, strategic partnerships, client retention and property portfolio expansion.

Key responsibilities

• Growth strategy: set and monitor revenue, occupancy, leads, conversions, partnerships and portfolio targets; oversee the sales funnel and present forecasts and recommendations to the CEO
• Marketing and customer acquisition: lead brand visibility, lead generation and customer acquisition, oversee SEO and marketing campaigns, and track conversion rates and customer acquisition costs
• Revenue and commercial performance: set targets for revenue, occupancy, ADR and RevPAR, review pricing, booking trends and promotions, and develop recovery plans for underperforming units
• Business development and partnerships: build relationships with corporates, NGOs, relocation agencies, property agents, landlords and developers, and lead strategic pitches and negotiations
• Client retention and revenue expansion: increase repeat bookings, referrals and renewals, use client feedback to improve the offering, and escalate commercial risks to the CEO

Required profile

• Bachelor's degree in Business, Marketing, Sales, Commerce, Hospitality, Real Estate or a related field
• At least 8 years of professional experience, including 3-4 years in a marketing agency
• Demonstrated leadership in business development, commercial growth, sales, marketing or revenue management
• Experience in hospitality, property management, real estate or serviced apartments is an advantage

Required skills

• Sales funnel and pipeline management, data analysis, forecasting and performance reporting
• Strategic thinking, commercial judgement and revenue growth
• Negotiation, stakeholder management and client retention