Head of Growth, Brand & Product Marketing for Mobile Dating App

About the role

You will shape the product, build the brand and drive the market launch of a new mobile dating app. Working closely with founders and developers, you will turn research and data into product and marketing decisions, and execute the launch and growth strategy.

Key responsibilities

• Research user needs, competitors and market opportunities; define value proposition and contribute to roadmap priorities.
• Improve onboarding, activation, engagement, retention and monetisation through experiments and feature briefs.
• Develop brand positioning, messaging, visual direction and ensure consistency across the app and all channels.
• Plan and execute pre‑launch, launch and growth campaigns across websites, social, YouTube, Shorts, ads, influencers and partnerships.
• Build AI‑powered content pipelines and n8n automation workflows for research, scripting, production, publishing and reporting.
• Identify and manage influencer collaborations and brand/community partnerships to drive acquisition.
• Run acquisition and lifecycle experiments, linking marketing activity to activation, retention and revenue outcomes.

Required profile

• Hands‑on experience launching consumer mobile apps that have reached six‑ to eight‑figure download totals.
• Proven impact on product decisions through user research, feature definition and experimentation.
• Strong brand‑building ability with a track record of consistent visual and messaging execution.
• Exceptional practical AI skills for research, writing, design, image generation, video production and workflow automation.
• Resilience under pressure, ability to prioritise and deliver quality work in a fast‑moving startup environment.

Required skills

• AI content generation tools
• n8n or comparable automation platforms (APIs, webhooks, integrations)
• Influencer marketing and partnership development
• Mobile acquisition metrics (CAC, LTV, attribution)

What we offer

• Central role in shaping product, brand and market launch.
• Broad responsibility across creative, product and growth functions.
• Opportunity to build systems from scratch and later lead a team.