Marketing Executive (Construction)

About the role

Career Directions Limited is recruiting a Marketing Executive for its client, a leading provider of modern built-in kitchen appliances (hobs, ovens, hoods, sinks and kitchen hardware). The role supports the development and execution of marketing strategies to promote the products, build brand awareness and generate leads within the construction and real estate sectors. The position is full time and based in Nairobi.

Key responsibilities

• Assist in planning and executing marketing campaigns across digital and traditional channels.
• Promote the company's products to developers, contractors and homeowners.
• Manage and grow the company's social media presence and online engagement.
• Coordinate events, exhibitions and product activations.
• Conduct market research to identify trends and customer preferences.
• Support the creation of marketing materials such as brochures, presentations and online content.
• Track and report on campaign performance and marketing ROI.
• Collaborate with the sales team to generate and convert leads.

Required profile

• Minimum of 2 years' experience in marketing or a related field.
• Diploma or degree in Marketing, Business Administration or a related field.
• Experience in construction, real estate or consumer products marketing is an added advantage.