Marketing & Growth Lead

About the role

KISC, part of Enko Education, is looking for an entrepreneurial, hands-on Marketing & Growth Lead to help grow its schools in Kenya. The role sits at the intersection of business development, growth strategy, marketing and education, helping schools attract and retain families and achieve sustainable enrollment growth. It is a full-time position in Nairobi.

Key responsibilities

• Drive enrollment and business growth by developing campus-level growth plans, identifying new family-acquisition opportunities and strengthening retention.
• Build and manage lead-generation initiatives such as partnerships, referral programmes, school events and community outreach, and monitor the admissions funnel.
• Contribute to fee-setting recommendations through market research and competitor benchmarking.
• Design and implement marketing and admissions processes, introduce tools, routines and performance indicators, and strengthen the use of CRM tools and data.
• Coordinate local campaigns, digital initiatives, open days and recruitment events, and build a strong understanding of the Kenyan education market.
• Support Marketing Officers and campus admissions teams, set clear objectives, monitor progress and help deliver a consistent experience for families.

Required profile

• Ideally 4 years of experience in business development, growth, project management, marketing, commercial operations or a related field.
• Master's degree in Business, Marketing, Management or another relevant discipline.
• Track record of owning projects and delivering measurable results.
• Strong English communication skills.

Required skills

• Organisational and project management skills, able to handle multiple priorities.
• Analytical mindset, using data to identify problems and track performance.
• Excellent communication, relationship-building and stakeholder management skills.
• Proactive, resourceful and autonomous approach.

What stands out: experience launching a project or building a function, international or multicultural exposure, startup or fast-paced environment experience, knowledge of the Kenyan or East African market, education or admissions experience, and familiarity with CRM tools, digital marketing and performance tracking. Applications are made through the recruiter's online application form.