Marketing Supervisor – Loyalty Program

About the role

KEDA Kenya Ceramics is looking for a Marketing Supervisor to lead its app‑based loyalty program and boost customer engagement through digital tools. You will oversee program operations, guide users on the app, and work closely with cross‑functional teams to deliver impactful marketing initiatives.

Key responsibilities

• Supervise all aspects of the loyalty program, including gift loading/unloading, exchange orders, redemption follow‑ups, and overall gift management.
• Assist customers and partners in using the digital system and app, troubleshooting issues related to the VOSA platform.
• Develop and implement optimization plans to enhance marketing processes and digital engagement outcomes.
• Design, deliver, and coordinate training programs for internal teams, customers, and partners to improve product knowledge and digital skills.
• Plan and execute workshops, training sessions, and partner events that support marketing objectives.
• Produce accurate reports on program performance, digital engagement, and marketing initiatives to inform management decisions.
• Collaborate with cross‑functional teams to ensure seamless execution of loyalty campaigns and promotional activities.

Required profile

• Bachelor’s degree in Digital Marketing, Business Administration, IT, E‑Commerce, Communications, or a related field.
• At least 3 years of experience in marketing operations, digital system management, team leadership, and event coordination.
• Strong training and workshop delivery experience.
• Proven ability to analyze data, generate actionable insights, and produce detailed reports.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Leadership capabilities to motivate and guide a team.

Required skills

• Advanced Microsoft Excel (data analysis, reporting, template creation).

What we offer

• Opportunity to lead key marketing initiatives for a leading ceramics brand.
• Direct impact on customer experience, engagement, and digital adoption.
• Collaboration with diverse teams to implement innovative marketing strategies.