Performance Marketing Specialist – Nairobi

About the role

ALX Africa is seeking a Performance Marketing Specialist to lead paid‑acquisition campaigns that attract learners to its tech‑training programmes across Kenya. The role combines data‑driven optimisation, robust tracking and creative testing to meet clear growth targets.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google and other digital channels.
• Set up and maintain conversion tracking, attribution models and analytics dashboards.
• Analyse performance data to generate insights, adjust budgets and improve cost‑per‑acquisition.
• Collaborate with creative and product teams to test ad copy, audiences and landing‑page experiences.
• Report on qualified leads, enrollments, ROI and other key metrics to senior leadership.

Required profile

• Strong analytical mindset with a focus on measurable results.
• Experience managing end‑to‑end paid‑media campaigns in a performance‑marketing environment.
• Ability to work independently, experiment across channels and iterate quickly.

Required skills

• Meta Ads Manager
• Google Ads
• Google Tag Manager
• Analytics dashboards (e.g., Google Analytics, Data Studio)

What we offer

• Opportunity to shape the digital growth of a leading African tech‑education nonprofit.
• Access to a vibrant community of instructors, mentors and industry partners.
• Professional development in a fast‑moving, data‑centric environment.