Programmatic Manager

About the role

We are looking for an experienced Programmatic Manager to join our fully remote team and scale paid media efforts for Simple Life, an AI‑powered health‑coaching app.

Key responsibilities

• Plan, execute and optimise programmatic campaigns across native and display channels.
• Own and scale campaigns on Taboola and other native/content discovery platforms.
• Lead creative testing initiatives, developing frameworks to test hooks, formats and messaging at scale.
• Analyse performance data and drive continuous improvement across the funnel.
• Collaborate with creative and analytics teams to iterate on ad content.
• Identify new inventory sources and audience opportunities to expand reach.

Required profile

• Proven hands‑on experience managing programmatic campaigns, with Taboola experience required.
• Familiarity with platforms such as NewsBreak, Outbrain or Revcontent is a strong plus.
• Extensive experience with creative testing (A/B and multivariate).
• Strong analytical mindset and proficiency in performance reporting and optimisation.
• Ability to manage budgets effectively and meet CPA/ROAS targets.
• Self‑starter who thrives in a remote, fast‑paced environment.

Required skills

• Taboola
• NewsBreak
• Outbrain
• Revcontent
• A/B testing
• Multivariate testing
• Performance reporting
• CPA optimisation
• ROAS optimisation

What we offer

• Open‑minded, inclusive team culture with a mission‑driven health‑tech product.
• Competitive salary based on expertise and impact.
• Flexible hours focused on results, not desk time.