Sales & Business Development Executive – Beauty & Cosmetics

About the role

HANI Cosmetics is seeking a dynamic Sales & Business Development Executive to expand its premium beauty brand across Kenya. You will be responsible for driving sales growth, forging strategic retail and corporate partnerships, and strengthening the brand’s market presence.

Key responsibilities

• Develop and execute sales strategies to meet monthly and quarterly targets.
• Identify, approach, and onboard premium retail partners, beauty boutiques, salons, professional studios, and corporate gifting channels.
• Manage B2B sales opportunities and negotiate commercial agreements.
• Maintain strong relationships with retailers, makeup artists, corporate clients, and strategic partners.
• Conduct regular market visits, customer meetings, and gather market intelligence.
• Monitor competitor activity, market trends, and customer feedback.
• Prepare weekly sales reports, pipeline updates, and market intelligence summaries.
• Participate in product launches, activations, promotional events, and brand‑building initiatives.

Required profile

• Diploma or Bachelor’s degree in Business, Marketing, Sales or a related field.
• 4‑5 years of proven sales experience in cosmetics, beauty, skincare, luxury retail or premium consumer products.
• Demonstrated track record of achieving sales targets and generating new business.
• Existing relationships within the beauty, cosmetics, salon, luxury retail or gifting sectors are a plus.
• Strong communication, negotiation and relationship‑building abilities.
• Self‑motivated, commercially driven and results‑oriented.
• Ability to work independently and manage multiple opportunities simultaneously.

Required skills

What we offer

• Performance‑based commission structure.
• Opportunity to shape the growth of an emerging premium beauty brand.
• Dynamic work environment with a focus on innovation and brand excellence.