Sales & Marketing Executive (Fixed‑Term)

About the role

HomeScope Hostels Limited is looking for a proactive Sales & Marketing Executive on a one‑year fixed‑term contract to drive occupancy and promote its student accommodation brand in Nairobi. The role combines sales, partnership development and digital marketing to enhance resident satisfaction and brand visibility.

Key responsibilities

• Handle enquiries received via WhatsApp, phone, email and other channels.
• Manage leads and maintain accurate records in the CRM system.
• Distribute brochures, maps, rates and payment instructions to prospective residents.
• Coordinate property tours and ensure a high‑quality experience for walk‑in prospects.
• Plan and execute sales activations such as campus, mall and roadshow events.
• Monitor sales pipelines and prepare occupancy and performance reports.
• Develop and maintain relationships with universities, colleges, TVET institutions, corporates, NGOs and education agents.
• Organise campus visits, information sessions and presentations; prepare partnership proposals, MoUs and follow‑up communications.
• Participate in education fairs, expos and recruitment events; track partnership performance and occupancy contributions.
• Create and coordinate digital content including videos, reels, photographs, social media posts, blogs, newsletters and promotional materials.
• Manage website updates, optimise content for SEO and monitor site performance.
• Schedule and manage social media content calendars; respond to online inquiries, comments and community engagement.
• Support digital advertising campaigns on Meta and Google platforms and produce performance reports.
• Plan and coordinate resident engagement activities and events to improve retention.

Required profile

• Proactive and results‑driven.
• Passionate about sales, marketing and relationship management.
• Strong communication and stakeholder management abilities.

Required skills

• CRM management.
• Digital content creation (video, photography, reels).
• Social media management and scheduling.
• Search Engine Optimisation (SEO).
• Website content optimisation.
• Digital advertising on Meta and Google platforms.