Sales Representative - Coast (Wine & Beverage Distribution)

About the role

A leading distributor of wines and beverages in Kenya, represented by Corporate Staffing, is looking for an experienced Sales Representative to expand its presence along the South and North Coast. The role reports to the Directors and the Regional Sales Manager, with a monthly salary of Ksh 50,000 gross plus commission and travel allowance. It is a full-time position with a 3-month probation, working 6 days per week with flexible hours.

Key responsibilities

• Develop and execute sales strategies to increase market share along the South and North Coast.
• Identify, prospect and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
• Maintain and grow relationships with existing customers through regular account visits.
• Meet and exceed sales targets, KPIs and territory revenue goals.
• Conduct product presentations, tastings and promotions to drive demand.
• Negotiate pricing, terms and contracts with customers.
• Coordinate merchandising, stock placement and promotional displays.
• Monitor competitors and market trends, and prepare sales reports, forecasts and territory plans.
• Collaborate with logistics and warehouse teams to ensure timely deliveries.
• Ensure compliance with company policies, licensing and responsible-supply regulations.

Required profile

• At least 3 years of proven sales experience in the beverage industry.
• Experience managing relationships with wholesalers and HORECA customers (hotels, restaurants and cafés).
• Sales experience along Kenya's coast, especially the Mombasa-to-Lamu region.
• Proven track record of meeting or exceeding sales targets and managing a sales territory.
• Strong negotiation, presentation and closing skills, and excellent relationship-building and customer-service abilities.
• Valid driver's license and willingness to travel frequently within the territory.

Required skills

• Proficiency with MS Office and CRM tools for reporting and forecasting.
• Understanding of beverage licensing and responsible-supply requirements.
• Strong communication in English and Swahili.

To apply, send your CV quoting the job title "Sales Rep-Coastal Region" in the subject line to the recruiter before 5 November 2026; only shortlisted candidates will be contacted.