Senior Digital Marketing Manager – Paid Media Lead Generation

About the role

We are seeking a senior‑level Digital Marketing Manager to own and scale our paid‑media lead generation engine for solar installations. You will be responsible for building high‑budget Google and Meta campaigns from the ground up, driving high‑intent solar leads, and continuously optimizing performance to meet cost‑per‑lead targets.

Key responsibilities

• Develop and execute full‑funnel Google Ads strategies (search, display, local service ads, Performance Max) focused on high‑intent solar leads.
• Design and manage Meta Ads campaigns (Facebook, Instagram) including prospecting, retargeting, and creative testing.
• Write or brief compelling ad copy and creative direction tailored to different buyer awareness stages.
• Allocate and manage campaign budgets across channels to maximize qualified lead volume and cost efficiency.
• Build, test, and refine landing pages and conversion funnels to improve lead capture.
• Define, track, and optimize lead‑quality metrics, collaborating with sales to incorporate feedback.
• Integrate paid search and social with supporting channels into a cohesive lead‑generation strategy.
• Set up and maintain conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel, and provide regular performance reports.

Required profile

• Proven senior‑level experience running high‑budget Google and Meta campaigns for solar or comparable high‑ticket consumer products.
• Demonstrated ability to generate quality leads at scale and achieve target cost‑per‑lead.
• Data‑driven mindset with strong analytical and reporting skills.
• Excellent collaboration with sales teams and ability to translate feedback into campaign improvements.

Required skills

• Google Ads (search, display, local service ads, Performance Max)
• Meta Ads (Facebook, Instagram)
• Google Analytics
• Google Tag Manager
• Meta Pixel
• Landing page optimization
• Conversion tracking
• Ad copywriting and creative brief development