Senior Marketing Officer - SACCO

About the role

Co-operative Bank is hiring a Senior Marketing Officer for its SACCO business in Westlands, Nairobi. The role covers the full range of marketing activities: strategy, brand management, digital marketing and social media, content and promotional materials, events and member engagement, analytics and reporting, and compliance of communications.

Key responsibilities

• Develop and implement an annual marketing and business development plan aligned with the SACCO's Strategic Plan, and set measurable targets and KPIs.
• Support growth in deposits, savings, lending, investments and other SACCO products, and identify new market segments and partnerships.
• Carry out market intelligence, competitor analysis and trend monitoring, and advise management on product positioning and market expansion.
• Maintain a consistent brand and corporate identity, increase visibility in Nairobi and other target markets, and run campaigns that communicate the value proposition.
• Manage the social media and digital marketing strategy, including content, campaigns, performance monitoring and public engagement.
• Coordinate and produce posters, brochures, flyers, digital ads, social media graphics, presentations and other promotional content; coordinate photography and video.
• Support AGMs, member education, recruitment and promotional events, and member acquisition in workplaces, institutions and professional groups.
• Set marketing metrics and dashboards, track acquisition, engagement and conversion, prepare periodic reports for the CEO and Board, maintain a marketing database and ensure communications comply with consumer protection and data protection laws.
• Support business development, take part in strategic planning, develop marketing policies and procedures, and advise the CEO on opportunities and risks.

Required profile

• Preferred: a degree in Marketing, Business Administration, Communications, Public Relations or a related field; a professional qualification in marketing is an added advantage.
• At least five years of marketing experience, preferably in a SACCO, co-operative, bank, microfinance, fintech or other financial services environment.
• Demonstrable experience in digital marketing and social media management.
• A record of measurable marketing or business growth results.

Required skills

• Graphic design and content creation skills.
• Experience developing and implementing marketing campaigns.
• Business development and customer/member acquisition skills.
• Strong written and verbal communication, analytical and reporting capabilities.
• Knowledge of the Kenyan financial services and co-operative sector.
• Ability to work independently with limited supervision.